Tuesday, July 24, 2007

Glad I'm not Atria Today

Today I received an email alert from Oregon Health Care Association that included this:

"Union Campaign to Improve Assisted Living's Report ReleasedOn July 9, the Campaign to Improve Assisted Living, "Assisted Living's Broken Promises: A Case Study of the Atria Senior Living Group." ...This report signals what we may expect from this group in the future as we anticipate that they may issue similar reports on other assisted living providers in a fashion similar to efforts targeting nursing homes nearly a decade ago. "

Check out this information and you'll also be glad you're not Atria today. This site is sponsored by the SEIU Healthcare, whose implicit goals are to recruit new union members from the vast pool of assisted living employees, many of whom are admittedly living at very low wages, doing very challenging jobs.

But creating bus stop ads, newspaper ads, and displaying postcards from family members on their website - all in relation to the poor job Atria is supposedly doing...I'm just glad I'm not Atria today!

I must say, however, that I got a smile out of the postcard note displayed on the site that, while indicating that a few changes would be nice, also said,

"The employees are caring and compassionate."

That pretty much sums it up, in my opinion. Assisted living employees ARE, by and large, caring and compassionate.

It's up to us to provide them the training, resources and support they need to continue to care. Without negative ads, please!

Finally, thanks to ALFA for creating this new website in response: Chose Assisted Living. It is a beautiful tribute to those individuals who have dedicated their lives and careers to providing care to seniors, and a great tool for professionals to use to help seniors and their families understand assisted living even better as a cost effective solutions to support seniors who wish to remain as independent as possible.

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